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The History of
Wireless provides a comprehensive account of how innovative
thinkers and entrepreneurs created today's ubiquitous wireless
products and services. It tells the whole story: from early
scientific breakthroughs, to the invention of cellular telephones,
to emerging technologies and the industries that are being born
around them. |
What’s important in
today’s business is the need to respond in real-time. This book looks into how RTE enables
an organization to automate its processes, provide real time
information to employees, customers, suppliers, and partners and
ensure that the information is current and consistent across all
systems. |
Marketing strategy
has undergone a dramatic shift in recent years. In the new
liberalized environment, due to intensifying competition and more
demanding customers, marketing is gaining importance.
They must build powerful brands at affordable prices. This book
will be useful for Business School students, academics,
consultants and practitioners. |
To secure long-term
profitability for companies, E-CRM is the best solution. It is now
crucial due to changing relationships, ongoing advances, emerging
issues, upcoming trends, and the need to optimize business
benefits. It is designed to
help professionals, executives and students of management and IT. |
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A glass ceiling
refers to the invisible barriers created by attitudinal and
organizational prejudices that block women from achieving the
highest executive positions in an organization. Today,
organizations recognize the fact that more and more women will be
part of the diverse workforce of the future, and to retain them
and put their potential to the maximum use, it is necessary to
create a safe and conducive environment for them. |
Emotional branding
is the buzzword today as manufacturers understand that branding is
all about reaching out to customers and knowing how a product
makes customers feel. These psychological and social benefits give
customers a very high impact of the emotional aspects of the
brand, and in the marketplace, this becomes the differentiator
amongst a range of me-too products. |
These four volumes
contain the papers presented at the Proceedings of the
International Conference, 2005, to debate on the current state of
affairs of the securities market. Volume I opens with the
challenges and prospects of the emerging securities with
discussions on issues like corporate governance, building
efficient market structure, the developments of the securities
market |
These days, Human
Resource Management (HRM) is seen as a key function in developing
and implementing strategic issues and as a tool that delivers
quality across organizations. To remain competitive,
companies must have an understanding of HRM practices and
experiences across the globe. HRM practices in various countries
are detailed here . |
